Helluva rub

This isn’t just hot — it’s a Helluva Rub. A deep, smoky blend of bold spices and fiery chiles that hits you with layers of flavor before the heat even kicks in. Cumin, garlic, and paprika lay down a savory foundation, while thyme, oregano, and basil bring in an herbaceous backbone. Then comes the heat: cayenne, habanero, arbol, and black pepper join forces to bring a full-throttle burn that lingers just right. The surprise twist? Blackberry powder — adding a subtle hint of sweetness to balance the fire with just enough fruit-forward flavor to keep you coming back for more. Made for ribs, wings, brisket, and anyone who likes to live on the edge of burn and bliss. Ingredients: Paprika, cumin, mustard, blackberry powder, thyme, oregano, basil, garlic granules, black pepper, cayenne pepper, chili pepper, habanero pepper, arbol pepper, sea salt